The concept of this brief was to create a completely sustainable product. The project included the development of branding and logo design, branding guidelines, visualisation of the product itself, and the design of a systems map.  

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For the project concept I chose to use ocean plastic as a material to produce bank cards in collaboration with Barclays Bank.

 

The outcome of this branding campaign being, spreading awareness on the issue of ocean plastic, make users consider what plastic products they may be buying with the cards and the potential harm it could cause, as well as, encourage a safe way to dispose of and recycle bank cards.