Taking the Penguin D&AD brief, ‘Heighten the reading experience for young people with Penguin’ I have adapted the project to create an ad campaign. 

​

I have focused on key individual areas of interest to the younger generation: music, fashion and sci-fi. Through targeting these areas and using relevant forms of media for the specific genre I aim to spark an interest through focusing on the key individuals and their relationship with literature which is brought to life through the creativity we see. 

​